Weekend Listening

Teresa, May 2, 2008 @ 8:40PM ET | Link | RSS | Read via Email | Start a Discussion

Never heard of 20-year old Scottish sensation Amy MacDonald or the term “zoomer”? Well, check out the video and the podcasts:

Zoomer is The New Boomer [DOWNLOAD MP3]
Back in 1984, media mogul Moses Znaimer began a revolutionary new venture by launching one of Canada’s first specialty channels: MuchMusic. At the time, Moses Znaimer was seen as a visionary for tapping in to youth culture as no other Canadian broadcaster had. By 2008, though, his company MZ Media had its sights set on another demographic: old people. But don’t let him catch you using that term. Moses Znaimer is now the Executive Director of CARP, which used to stand for the Canadian Association of Retired Persons but is now Canada’s Association for the Fifty Plus. Unfazed by an acronym that no longer works, Znaimer launched its new magazine at a press conference in January 2008. He also has a new name for aging Canadians, one that 14 million people can claim as their own if they like. It’s Zoomer — combining Boomer with zip. Moses Znaimer joined CBC’s The Current in Toronto to explain.
Amy MacDonald [DOWNLOAD MP3]
The Scottish singer and songwriter has a number one record in the UK…. now she’s coming to North America. She’s Q’s Friday Live Guest, playing throughout the show.

Join the Discussion

Portfolio Strategy clients: Please log in and the text box will automatically appear right here for you to join the discussion.